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India has become Hinge’s second-largest market for downloads and registrations, behind the United States, and its third-largest by monthly active users. Match Group plans to increase marketing there as Hinge adds safety and privacy features for Indian users.
India is Hinge’s second-largest market by downloads and registrations, behind only the United States, and its third-largest by monthly active users, according to a report by Global Dating Insights citing Fortune India. Match Group plans to increase marketing spend in the country as the dating app adds safety and privacy features for local users.
Hinge entered India in 2015 and has grown there largely through organic adoption, the report said. The company’s planned marketing push marks a change in its approach as it seeks to expand in a market where dating apps are gaining users. The report did not provide a budget, campaign schedule or target for Indian registrations.
Hinge is adding Face Check, screenshot protection and a Block List in India. The Block List lets users prevent selected people, including family members, colleagues and former partners, from finding them on the app. The report did not specify when each feature became available or whether all features are available to every user.
The report also provided global company figures: Hinge revenue rose 22% year on year to $203.5 million in Q2 2026, while paying users increased 17% to 2 million. Fewer than 15% of Hinge’s global monthly active users pay for subscriptions or other products. In India, Hinge+ was listed at ₹1,199 a month and HingeX at ₹1,499 a month, cited as about $12.50 and $15.60 respectively.
India’s Role in Hinge’s Growth
India’s ranking makes it a major market for Hinge’s user growth, even though the figures show a different position for active use: the country is third by monthly active users, rather than second. Downloads and registrations indicate the scale of sign-ups, while monthly active users track people using the app in a given month; the measures describe different aspects of the business.
Match Group’s plans to raise marketing spend suggest it sees room to build on Hinge’s existing reach. The added privacy tools address a practical concern for users navigating dating apps in a setting where, according to Hinge CEO Jackie Jantos as quoted by Fortune India, more young people are taking control of partner choice while family and shared values remain important.
For Match Group, India’s growth is part of a broader commercial picture. The company expects Hinge to reach $1 billion in annual revenue in 2027, the source report said. It did not say how much of that target is expected to come from India, so the country’s contribution remains unknown.
A Growing Dating App Market
The report described India’s dating app market as growing quickly. It cited about 205 million dating app downloads in 2025. Downloads are not the same as unique users, and the report did not provide a breakdown by app or explain how many downloads translated into active accounts.
Grand View Research valued the Indian dating app market at $547.9 million in 2023 and forecast it would reach $1.02 billion by 2030. Those are a past estimate and a forecast, rather than a confirmed current market value. The figures provide an indication of the market’s potential, but the source material does not detail the research firm’s methodology or what revenue categories the estimate includes.
Hinge’s India expansion comes as it develops both user acquisition and paid products. Its subscription prices in India are listed in rupees, while the source provides approximate dollar equivalents. The reported global payer share is below 15%; no India-specific paying-user figure was provided.
“More young Indians are taking control of finding their own partners, while family and shared values remain important.”
— Jackie Jantos, Hinge CEO, as quoted by Fortune India
India’s Revenue and User Mix
The report gives Hinge’s market rankings but does not publish India-specific figures for downloads, registrations, monthly active users, revenue or paying subscribers. It is also unclear how much Match Group intends to spend on marketing, when that spending will rise, and whether the company expects the new privacy features to affect usage or retention.
The market-size numbers need to be read with their stated dates: the $547.9 million valuation is for 2023, and the $1.02 billion figure is a forecast for 2030. The source does not explain the underlying methodology or confirm whether the 2025 download count represents unique people. No detailed breakdown of Hinge’s planned path to $1 billion in annual revenue was provided.
Marketing and Feature Rollout
Match Group plans to increase Hinge’s marketing spend in India, according to the report. The company has not disclosed the amount or timing. The next measurable developments will be whether it publishes India-specific user or revenue figures and how quickly it rolls out the listed safety and privacy tools.
Match Group has also set a company-wide milestone for Hinge: it expects the app to reach $1 billion in annual revenue in 2027. Future results will show whether Hinge’s expansion in India contributes to that goal; the current report does not provide a country-level forecast.
Key Questions
How large is India’s market for Hinge?
India is Hinge’s second-largest market by downloads and registrations, after the United States, and its third-largest by monthly active users, according to the report.
What new safety and privacy features is Hinge adding in India?
The report lists Face Check, screenshot protection and a Block List. The Block List can help users keep selected people, such as relatives, colleagues or former partners, from finding them on the app.
How much do Hinge’s paid plans cost in India?
The reported prices are ₹1,199 a month for Hinge+ and ₹1,499 a month for HingeX. The source gives approximate equivalents of $12.50 and $15.60.
How many Hinge users in India pay for subscriptions?
The report does not give an India-specific payer figure. It says fewer than 15% of Hinge’s global monthly active users pay for subscriptions or other products.
When does Match Group expect Hinge to reach $1 billion in annual revenue?
Match Group expects Hinge to reach $1 billion in annual revenue in 2027. The source does not specify how much revenue it expects India to contribute.
Source: rss
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